The old logo reflected the history of the campus, but did not accurately depict the current lifestyle of the community.
A mid-century modern logo was developed to mirror the architecture of the community. A bright vibrant color palette was utilized to capture the spirit of the residents and it was accompanied by the tagline, "live brightly".
To create a unique voice for each individual staff member, they were provided a list of attributes that would represent a life philosophy. In other words, they could "B" whatever they wanted to be, each and every day.
I directed a lifestyle photo shoot and filmed and edited video content to support the new branding.
A new website, collateral, vehicle wraps, banners, traditional and digital ads support the new brand philosophy.
