The leather binder with a debased cover is a reusable format that allows for frequent updates and provides a quality resource to the consumer that is easily transportable while traveling. This was the first time the organization had designed such a quality membership guide. It was very well received.
The following are some spreads from the 80 page guide.
This video was utilized in the waiting area of the offices on a loop, but it was also used in presentations to give the consumer an overview of the travel opportunities available with membership. It uses stock footage and professional voice over talent with an appropriate score with the pacing. A cut down version was also utilized on the website.